Rita’s Crochet Club
Role: Brand designer and animator
Year: 2024
Rita’s Crochet Club is a local club to learn crochet in a fun, safe space. Rita is the client’s cat and we wanted to make her central to the iconography of the brand. The club is about being inclusive, warm, and making everyone feel welcome. We wanted bright colors to indicate it was a joyful space and to refrence crochet patterns in some of the design elements.